Des Moines, Iowa - October 20, 2016 - Corporate Contracts, a contracts consultancy and vendor management company, announced today a rebrand of their organization.
Started in 2000 by partners Pat Bohnenkamp, Randy Roth, and Brad Simpson, the company, now known as Seprio, has grown steadily in clients, revenue, and team members. The rebranding effort is the result of nearly four months of work that began with a hard look at the "why", "what", and "how" of the company. The partners engaged in this effort to prepare the company for increasing market demand for the services they provide.
"Our clients have grown to rely on us to solve complex problems in evaluating, negotiating, and managing vendor contracts," said Brad Simpson, Partner. "What we learned in this rebranding process is that clients rely on us in a much deeper way. We discovered clarity in our purpose by uncovering 'why' our clients choose us. It's not about us or what we do. It's not just about saving money. They choose us to help them protect their business priorities."
Seprio engaged brand strategy firm illumeture to guide the rebranding efforts. "Yes we achieved a fresh image and new digital assets," said Pat Bohnenkamp, Partner of Seprio. "But what we really found valuable is a view of our brand through the lens of the customer. This enabled us, with help of course, to bring clarity to our brand messaging through that lens."
When asked what the word Seprio means, Partner Randy Roth responded, "Pretty simple actually. Sepio is the latin word for 'protect'. And 'prio' is short for priorities. Mash them together and you have Seprio: protect priorities. That's why executive leaders hire us...to protect their priorities."
Seprio has already launched a fresh go-to-market plan expecting new growth in serving both current clients and prospective clients. They expect to double the company within the next 18 to 24 months.
Protecting business priorities when partnering with vendors grows more complicated every day. Because of constraints in resources and expertise, many teams find themselves at a disadvantage managing vendor evaluations, negotiating terms, and securing fair financial value. Overcome those constraints, reduce risk and preserve fiscal health.